Atlanta Rapper “Lil Baby” released his new clothing collection in collaboration with “Pure Atlanta” in Lenox Square Mall during the holiday season. The rapper had Quality Control CEO P, and labelmate JT from “City Girls,” amongst other celebs stop through to celebrate the reveal of his newest collection “4PF” Four Pockets Full. Fans lined up in Lenox Mall hours before the release. An Atlanta Children’s Chorus performed with the rapper during a surprise performance of his latest hit “Woah!” Pure Atlanta CEO Lizzie Puree spoke to SHEEN about her relationship with Lil Baby and how she established her brand as a hip hop token in the Atlanta hip-hop community. Watch Below: