Em Cosmetics Launches First Complexion Product!

Just last week, Em Cosmetics released their very fisrt complexion product.

The new product is called the Daydream Cushion – a light coverage foundation that contains skincare benefits as well. There are six hues to select from.

The product is sheer yet buildable and creates a natural appearance on the skin. Think of it as your skin but better. In a statement to Allure, Em Cosmetics founder, Michelle Phan said, “People are wearing less foundation.”

She added, “They’re wearing masks, they’re staying at home more. They don’t really feel there’s a need to do a full beat makeup look.”

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#DaydreamCushion is formulated with a micronutrient-rich complex developed in Korea to help hydrate and refine skin’s texture ✨ Key ingredients include ↓⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ ✩ Niacinamide: Helps hydrate and refine skin’s texture by minimizing the look of pores and improving texture.⁣ ✩ Goji Berry Extract: A micronutrient, this super fruit is naturally high in vitamin C to help protect the skin from the environment.⁣ ✩ Green Tea Extract: Polyphenols are micronutrients that are naturally occurring in Green Tea.⁣ ✩ Rice Water: Contains amino acids, vitamins and minerals to help condition skin and maintain a youthful glow.⁣ ✩ Snow Mushroom Extract: Helps to hydrate and retain moisture. Has been referred to as the “Beauty Mushroom” as it’s been a face treatment regimen used by royals for centuries.⁣ ✩ Green Papaya Fruit Extract: Features skin conditioning and exfoliation due to the enzyme papain. Vitamin A, B and C are naturally occurring in Green Papaya Fruit Extract.

A post shared by EM Cosmetics (@emcosmetics) on Oct 23, 2020 at 12:13pm PDT