Skinny brows were cute…in the 90s. And although my favorite decade had some of the greatest beauty and fashion trends of all time, today effortlessly fluffy, groomed, and natural-looking brows are on-trend in 2022. Being quarantined not too long ago created an atmosphere of more natural and low maintenance beauty routines, and the brow trends followed suit.

Over the past couple of years, I (and my brow tech) have noticed that my eyebrows don’t grow as thick as they used to. Sparse brows can be caused by a variety of factors including overplucking, vitamin deficiencies, and stress, just to name a few. Eyebrow growth can also be stunted by makeup and products with harmful ingredients that can potentially clog the follicles on your brows.

Brow care is extremely important and for those of us with brows that need a little extra help, beauty brand NUELE has a new, moisturizing eyebrow serum that helps accelerate the growth of brow hairs without breaking the bank.

NUELE, pronounced “nu-el,” is a women-owned hair company that wants us to have naturally healthy, glowing, and manageable hair just as much as we do. Embracing hair versatility, NUELE provides products for all hair types, from straight, to curly, to protected. NUELE’s ingredients are sourced from female farmers in Morocco and Ghana, giving our hair the natural nourishment it deserves, while supporting women in agriculture. NUELE partners with wellness brand True Moringa that works with small farmers in Ghana to plant moringa trees in their communities.

NUELE is fusing the realms of skin and hair care with its new, ultra clean Brow Serum. Made with just five ingredients, this serum moisturizes, protects, conditions, and lays down your little hairs without the unnecessary build up. NUELE uses the nutrient-rich ingredient Moringa, and if you’re unfamiliar with it, I got you: Moringa oleifera, a.k.a Moringa, is native to Africa and Southern Asia, and has been widely admired for its health benefits for decades. This plant is rich in antioxidants and nutrients, and can be ingested or applied topically. Moringa is a great source of Iron, Zinc, and Vitamins A and B, which are essential for overall health, and particularly hair growth.

I love that NUELE’s serum is 100% organic, allowing your brows to look full without jeopardizing their health. Frankincense is also one of the five ingredients that’s used to stimulate hair growth, and it gives the serum a soft, earthy scent that smells heavenly. The brow serum is non-oily and it absorbs quickly, therefore in addition to your nightly routine, NUELE says you can apply the serum before filling in your brows for the day with no mess.

I’ve been applying this brow serum nightly before bed, and after the first week I was already seeing results. To use, I first remove my makeup and wash my face completely. Then, I like to coat my brows with the serum from the inner brow to the outer end of the brow. A little goes a long way! I then follow up with my nightly skincare routine, avoiding the brow area. Make sure to have a brow appointment in the books because this serum is designed to safely and effectively give you fuller brows in just a few weeks.

If you’re looking to remedy “thin brow probs” without harsh ingredients, NUELE’s brow serum is simple and the perfect tool to add to your regimen for thinning or over-plucked brows. To shop, or to learn more about NUELE, visit