It was recently revealed that beauty brand e.l.f. and Alicia Keys are preparing to launch a new lifestyle beauty brand.
At this time we know that this new brand will include inclusive, cruelty products emphasized with skincare, inner beauty, and wellness in mind.
Keys has been very vocal in the past about how her skincare and beauty journey has evolved over the years. We see sis, and you deserve all the credit in the world.
The Grammy Award-winning singer began going makeup-free beginning in 2016 and her skin could not look more flawless.
With that being said, we’re more than positive Alicia Keys and e.l.f. will not let us down.
The brand is expected to launch in 2021.