Grammy award-winning artist, Alicia Keys has just stepped into the world of beauty.

The singer, producer, and author has officially unveiled her beauty brand, Keys Soulcare. The new e.l.f. beauty brand includes all the right products to help you achieve your best skin care regimen. The beauty brand will officially launch on September 29th on the official Keys Soulcare website.

In addition, a weekly newsletter will be sent out that includes stories, tips, and inspiration that spans across the four “Keys To Soulcare” (body, spirit, mind, and connection).

The official launch will include a signature sage, oat milk candle, two (unknown at this time) skincare products that will be released sometime in December.

The entire skincare collection was developed with Renée Snyder, M.D – founder of W3LL People.

Let us know in the comments if you’ll be trying Alicia Keys’ new beauty brand.