There’s a new mascara on the block and it deserves a conversation. Beauty brand, Ilia has just released their Fullest Lash Mascara and I could not be more excited.

The new mascara claims to be flake and smudge-free. In addition, it gives your lashes that much-needed volume – without weighing it down.

The mascara brush is pretty interesting, it kind of has an hourglass shape rather than a straightforward brush. In addition, it was formulated with beeswax, synthetic beeswax, and carnauba wax which means it is long-wearing and it dries pretty quickly.

The Ilia Fullest Lash Volumizing Mascara is now available on Ilia’s official website. It retails for $28.



Featured image obtained from Ilia Beauty’s official Instagram