This Mother’s Day, SheaMoisture and singer/songwriter, Ari Lennox teamed up for an exciting new campaign. The new campaign was created in order to celebrate the vital roles mothers play in guiding Black Girls along their very own personal hair journeys.

“We are so thrilled to be a part of this campaign with SheaMoisture,” Lennox says.“

She added, “My mom’s guidance has been so integral throughout my personal hair journey, and she is a source of inspiration within my life.

Video content from this exciting new partnership will air on Mother’s Day, May 9th, 2021 on SheaMoisture’s official Instagram. The video will highlight Lennox’s relationship with her mother and her hair journey in tandem with SheaMoisture’s new Wig & Weave Hair Care collection.


Information and featured image provided by SheaMoisture