As The Ultimate in Beauty, we always stay on top of the latest beauty launches!

With every new launch, a little piece of our wallet goes with it but in the end, we’re left obsessing more over the products we never knew we needed in life!

Check out a few exciting beauty launches this month that we’re dying to get our hands on!

photo obtained from No7

No7 The Full 360 Ultra Mascara, $11

No7 never lets us down. This new mascara contains vitamin E to ensure that your lashes don’t experience breakage. The brush is so intriguing to me, it looks like it could get in every crack and corner of the lashes.

photo obtained from Amazon

L’Oréal Paris Infallible Fresh Wear Foundation-in-a-Powder, $12

I’m super excited for this launch. I am so excited that the brand is adding onto their Infalliable family with this powder foundation. It is said to be full-coverage and can be worn on it’s own or ontop of your liquid foundation. There are 16 total shades offer ranging from fair to deep skin complexions.

photo obtained from Maybelline New York

Maybelline New York TattooStudio 36HR Longwear Brow Pencil, $9

Let’s keep those brows in place, beauts. Maybelline New York is starting off the New Year right with the release of this product. It is a sharpenable pencil that glides on like gel, although it is more like a powder product for the eyes. It’s easy to use and would be perfect for those starting their beauty journeys.

photo obtained from It Cosmetics

It Cosmetics Pillow Lips Solid Serum 5-in-1 Tinted Gloss, $24

Hello beautiful lips. Thanks to It Cosmetics for bringing another great lip product that will provide not only tint but also shine and hydration. There are nudes, reds, and even pinks!


photo obtained from Joah Beauty

Joah Beauty Crystal Glow Tinted Luminizer Stick, $16

I am super intrigued with this new product launch from Joah Beauty. It is a tinted luminizer stick that was made to be used in many ways. You can use it with your foundation or even asa highlighter on the face. This product officially launches on January 12th.