Hip Hop’s biggest night continues its legacy of recognizing history-making trailblazers by celebrating 30 years of the iconic LOUD Records and pioneering founder Steve Rifkind at the “BET HIP HOP AWARDS” 2022. Performances to commemorate the legendary label include David Banner featuring Lil’ Flip, Dead Prez, Fat Joe, Mobb Deep with Lil’ Kim, M.O.P., Remy Ma, Three 6 Mafia, and Wu-Tang Clan. Hosted by GRAMMY®-nominated recording artist, actor, entrepreneur, and media personality Fat Joe, the annual show premieres Tuesday, October 4, 2022, at 9 PM ET/PT.

“It has been such a rewarding 30 years for LOUD alongside my tireless partners Rich Isaacson and Jonathan Rifkind,” said Steve Rifkind. “The impact we’ve been able to make with some of today’s pioneering and trailblazing acts is unmatched. I’m privileged to be able to work with everyone from Wu-Tang Clan, Mobb Deep, Big Pun, Xzibit, and more, to this year’s BET Hip Hop Awards host, my brother, Fat Joe. I’m honored that BET is recognizing the impact that LOUD has made in revolutionizing the industry and propelling the culture.”

“Each year, the BET Hip Hop Awards stage provides one of the largest global platforms to celebrate the undeniable impact of the most influential and rule-breaking genre,” said Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET. “We are excited to celebrate LOUD Records for their contributions to the musical landscape that has brought us iconic artists and unforgettable songs, uniting multiple generations under the sound of Hip Hop.”

“Loud Records has been a cornerstone of hip hop since its inception 30 years ago with an array of artists that have each become essential elements to the periodic table of hip hop,” said Jesse Collins, CEO of Jesse Collins Entertainment. “We salute Steve, John, and Rich for their contribution to the culture.”

Connie Orlando, EVP, Specials, Music Programming & Music Strategy will oversee the annual show and Executive Produce for BET with Jamal Noisette, VP, Specials & Music Programming. Jesse Collins, CEO of Jesse Collins Entertainment, to serve as Executive Producer of the “BET Hip Hop Awards”2022 along with Jesse Collins Entertainment’s Jeannae Rouzan–Clay and Dionne Harmon.


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In the early ‘90s, LOUD Records began its journey, funded with a mere $3,000 monthly commitment from BMG. LOUD Records quickly became a pre-eminent Hip Hop label, selling over 100 million records with little to no radio play. LOUD’s early success was based solely on Rifkind’s street marketing concept for promotional campaigning. Originated by Rifkind and executed by Rich Isaacson, the LOUDarmy of influencers and Hip Hop junkies, aka the “street team,” was born. Their movement paved the way for the label’s future success and growth into the infamous platform for the gritty underground sound and lyricism of its famed artists Wu-Tang Clan, Tha Alkaholics, Mobb Deep, Big Pun, Remy Ma, Xzibit, Pete Rock, Lil’ Flip, Three 6 Mafia, Project Pat, Twista, Dead Prez and more.


Steve Rifkind’s name is synonymous with a track record of success within the music industry and an undeniable love of the craft. As the founder of Loud Records, Rifkind shaped hip hop culture, bringing to light artists who to this day are the backbone of popular music. He oversaw iconic acts like Wu-Tang Clan, Mobb Deep, Three 6 Mafia, the late Big Pun, Funkmaster Flex, Xzibit (who hosted the wildly successful MTV series Pimp My Ride), M.O.P., and many others. Rifkind got his start under his father’s label Spring Records, where he promoted the first recorded rap release, “King Tim III (Personality Jock)” by the Fatback Band. He then formed the Steve Rifkind Company, a premier marketing agency where he trademarked the phrase “street team”. He later managed R&B group New Edition, and in 1991, started Loud Records. From there, he developed Loud Films, which released the street classic film Paid In Full in 2002, with distribution through Miramax. At the end of 2002, Rifkind formed SRC (Street Records Corporation) which housed imprint labels and legendary acts, along with developing new talent across the worlds of hip hop and R&B, including Ray J, Wu-Tang Clan, Melanie Fiona, Asher Roth, Shontelle, and David Banner, among others. The label was also responsible for Akon’s breakthrough and the formation of Konvict Muzik. SRC also released “Lean Back” ft. Fat Joe and Remy Ma in collaboration with the Terror Squad, which was the corporation’s first number one single. In 2022, Rifkind’s Spring Sound label saw success when signed artist Take45 released tracks “Too Young” and “Sturdy” via EMPIRE.


BET, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience;, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, a growing BET festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.


“BET Hip Hop Awards” is an annual celebration that pays homage to a culture that changed the world while highlighting the best in hip hop music. Year after year, BET delivers the best in hip hop for an unforgettable night of performances, cyphers, and tributes honoring hip-hop legends that have and continue to make hip-hop culture a global force.


Founded in 2012, Jesse Collins Entertainment (JCE) is a full-service television and film production company that has played an integral role in producing many of television’s most memorable moments in music entertainment. The Emmy® winning company has a multi-year overall agreement with ViacomCBS Cable Networks. On the film side, the company also has a first look on JCE’s film development projects which could include Viacom’s film entities such as Paramount Players.  JCE’s award-winning and critically acclaimed television includes programming from its three divisions.  From the scripted division: scripted series—Real Husbands of Hollywood, American Soul and miniseries—The New Edition Story and The Bobby Brown Story.  From the unscripted division: unscripted series – Cardi Tries, My Killer Body with K. Michelle, DJ Cassidy’s Pass the Mic and Forward: The Future of Black Music, competition/game shows—Becoming A Popstar, Rhythm + Flow, Sunday Best, Hip Hop Squares and Nashville Squares, talk show – Face to Face with Becky G and children’s series—Bookmarks: Celebrating Black Voices (Emmy® Award winner).  From the specials division: award shows—The American Music Awards, BET Awards, Soul Train Awards, BET Hip Hop Awards, Black Girls Rock!, BET Honors, UNCF’s An Evening of Stars and ABFF Honors, specials— CNN’s Juneteenth: A Global Celebration of Freedom, Martin: The Reunion, John Lewis: Celebrating A Hero, Love & Happiness: An Obama Celebration, Change Together: From The March On Washington To Today, A GRAMMY® Salute to the Sounds of Change, Stand Up for Heroes, Dear Mama, Amanda Seales: I Be Knowin’, Def Comedy Jam 25, Leslie Jones: Time Machine, The All-Star Nickmas Spectacular and Rip the Runway.  Emmy® winner Jesse Collins, Founder and CEO, is the executive producer of all programming.  He is also an executive producer for the GRAMMY® Awards and The Super Bowl Halftime Show. Collins also produced the 2021 Oscars®.