Canviiy (pronounced /kan-vē/) means the harmonious balance between your inner beauty and your outer canvas. We want to protect what’s on the outside, so consumers can feel luxurious, confident, and beautiful on the inside.

Please tell everyone a little about the woman behind the brand, Sherrel Sampson?

Absolutely, I am originally from Nassau, Bahamas, and love all things from the ocean including beautiful beach waves, ocean breeze, and seafood. I have an undergraduate degree in Marketing and a Master’s in Integrated Marketing Communications. If I’m not with my family, you can find me enjoying nature, being immersed in botanical self-care products, or visiting the spa.

Can you tell us more about this amazing company, Canviiy?

Sure, Canviiy is an innovative, organic-based health & wellness brand headquartered in Tampa, Florida. With a team of organic experts and a strong desire for effective solutions, Canviiy pioneered the ScalpBliss™ Collection, proven to be the most long-lasting (hours to days) organic-based scalp irritation solution on the market today. Canviiy products are available in over 2,000 retail locations including CVS, Sally Beauty, JCPenney, Meijer, Harmon, and Bed Bath & Beyond Stores.

Being that the hair and beauty industry is considered oversaturated, what makes Canviiy different?

Some may see the industry as oversaturated, but I slightly disagree with that notion because even though products are on the shelf, it doesn’t always equate to high product performance and effectiveness. For Canviiy, we have several differentiators – all of our premium products are proprietary organic-based formulations, we focus on driving high efficacy across our entire portfolio and all products are free of parabens, sulfates, phthalates, steroids, zinc pyrithione, artificial fragrance, and color.

What was the motivation to start Canviiy and each product line?

I recognized a significant void in the hair care industry when I experienced a persistent itchy scalp and couldn’t find an adequate solution. I researched many anti-itch products and brands to find that many were based on harsh ingredients and contained petroleum that clog the scalp. After trying several products that provided very little relief, I was inspired to formulate botanical-based scalp care products.

Canviiy is stated to provide long-lasting, concentrated, itch-calming formulas based on plant science. Can you tell us more about it?

Yes, each formulation is based on an organic ingredient, and we synthesize the best natural ingredients that will yield the best performance possible. For our team, we build products with phenomenal clean ingredients, and lightweight textures and aim for the effectiveness to last from hours to days. For example, our customers have shared that our hero product, ScalpBliss Itch-Calming Organic Based Serum will last them on average 3-4 days with no itching sensation whatsoever and if they have really great scalp hygiene, it can last up to 7 days.

Is Canviiy good for those with skin sensitivity?

Yes, Canviiy is great for those with sensitivities mainly due to the fact that we formulate without artificial color or fragrance and those two factors can be top contributors to experiencing scalp irritation.

What can we expect from Canviiy in the future?

You can expect Canviiy to be a catalyst in driving innovation within the industry and the scalp care category. Also, we are laser-focused on making our brand accessible to neighborhoods across the country, therefore we look forward to expanding our national awareness and retail footprint.

What would you like our viewers to gain from this interview?

I hope my story can be an inspiration for others to go after their dreams and also bring awareness that Canviiy is delivering high-performing scalp care products at an affordable cost and designed to cater to all scalp types.

How can people connect with you to learn more, as well as continue to follow Canviiy?

Please visit our website at and please be sure to follow us on Instagram, Facebook, and YouTube. You can also find the nearest retail store that carries our products by visiting the ‘Where to Buy’ tab on our website.

IG: @Canviiy

Photo Credits: 
Gabriel Burgos for the (headshot)
CSL Photography for the (product shots)