Based on research, 40% of Black-owned businesses have shut down since the beginning of the pandemic. Currently, the owner of We Talk Magazine, Tilsa Wright, and the owner of Just Because Salon and natural hair brand called St. Charles, Carol Thomas, are building a business collective located in Brooklyn. The 2020 pandemic sparked the interest of these two business owners to rally other Black-owned businesses to join their initiative and rally together from a public relations and marketing standpoint to build a self-contained commerce ecosystem, using the hashtag, #2getherwerise. Industries represented span from media and beauty to fashion.
“Togetherness is a word used by many however its action results in endless possibilities,” says Tilsa. To add to this sentiment, Carol states, “I overheard a conversation that other business owners were having about how to get their small business to sore when the city fully opens and the fact that black business and I wanted to be apart of it so simple invited myself. I saw the benefits of it – it reminded me of a su su.”
Featured Image by We Talk Magazine