Black women have long withstood biases in the beauty, lifestyle, and personal care industries, fighting nail and tooth to have their voices and perspectives acknowledged and shatter glass ceilings that seemed impossible to break.


In recent years, more Black women are dismantling the status quo to create products and services in hair, skin, beauty, and wellness that drive more inclusivity while celebrating the culture. These brands have single-handily ushered in a new era that is historically unmatched.


Sheen Magazine is committed to highlighting Black-owned beauty brands across many sectors that are shifting the antiquated views and standards of beauty and wellness. From books like Sakita Holley’s


Sakita Holley

Have you heard of the Sakita Method? The brainchild of Sakita Holley, PR Brand Strategist, Owner of House of Success, and award-winning podcaster, the Sakita Method is made up of eleven principles created to help you thrive.

The Sakita Method is what “Done is Better Than Perfect,” Holley’s inspired journal is based on more than a mere set of bullet points. Instead, the book breaks down each of the principles of the Sakita Method in detail, followed by blank-lined pages for ideas, intention setting, to-do lists, and so much more.


Tei’Asha Simms

Answering the call to use her personal story of resilience and self-discovery was no easy feat, but the ‘Protect the C.R.O.W.N..E: Creating my Royalty. Owning my Worth. Never be Empty’ author Tei’Asha Simms took on the challenge. Recognizing a lack of spaces and environments for Black girls and women to feel safe to share their experiences and vulnerabilities openly, she decided to create what she didn’t see. Since the launch of her wellness and personal development business, My Melanin Speaks, in 2017, she captivated many audiences by hosting groundbreaking events of Black women’s empowerment.


JaLisa Jones

As a former deputy sheriff, realtor, and lifestyle influencer JaLisa Jones has always had a passion for helping others. Her infectious Tik-Toks and social media platform not only inspire an upcoming generation of homeowners, but she has established herself as an expert in her industry.


Working to uplift future generations is what drives Jones – she believes in the life-changing power of homeownership, and it shows. So Jones has curated a hub for future homeowners, with abundant resources designed with up-and-coming generations in mind. From tackling first-time homeownership FAQs to tips on saving to buy a home to decor ideas and advice for those who want to become real estate agents, Jones has got it all covered.


Nadia Casanova

Home is where Nadia Casanova’s heart is. Lifestyle influencer and owner of Styled by Casanova luxury home styling business, Casanova is committed to bringing her clients’ visions to life in big ways.

Styled by Casanova is a full-service design firm that boasts classic, timeless designs for a vibe that is at once liveable and elegant. Casanova’s services focus on the client and making their home dreams come true. Whether the space in question is small or large, Styled by Casanova turns mere houses into homes.


Tamar Israel

Makeup is Tamar Israel’s calling. The professional makeup artist and owner of Tamar Israel Artistry turned her passion into a business in 2014 after her service in the AmeriCorps and never looked back.


After doing her wedding makeup and noticing smudges, the glam queen decided to take her craft to the next level and committed to honing her skills. Since then, she has created beautiful looks for special occasions and created a hub of education for her audience to learn the art of beauty.


Focusing primarily on Black women, Israel’s mission is to educate and inspire. Driven by the belief that every woman deserves to look and feel stunning for all of her occasions, Israel provides a number of beauty services such as makeup applications and even virtual makeup lessons.


KaLila Reynolds

The versatility and innovation of wigs have taken the hair care industry by storm in recent years, and extension specialist KaLila Reynolds took note. The Atlanta-based licensed cosmetologist started doing hair at just eleven years old and combined her passion and professional expertise to soar. Today, she’s the owner of KaLila Hair Land and counts big names such as the rapping duo City Girls, Love and Hip Hop star and beauty entrepreneur Bambi, and actress Drew Sidora as clients.


Specializing in expertly crafted lace wigs and extensions, Reynolds is making her mark on the world by helping Black women feel good about themselves. Reynolds’ next move? Debuting her line of glueless wigs for women on-the-go, so that they can keep their style and confidence up when they can’t get to the beautician.


Bianca Edwards

Bianca Edwards and her company, Beauty Done Right, are devoted to beauty essentials. Inspired by Edwards’ late mother’s devotion to self-care rituals, Beauty Done Right provides beauty tools, products and more than pays homage to the elegance of the everyday woman.


BDR’s latest release is Ice Dice, a set of sleek cubes that come in your choice of gold, platinum, or “unicorn” created to smooth away puffiness and tension and even address issues such as acne and irritation. In BDR’s signature fashion, Ice Dice add a touch of glamour to the otherwise mundane.


Nadege Derulo

A big believer in the power of hard work, Nadege Derulo created Pop of Curls with her daughter and social media star Skylar Derulo as a labor of love. Wanting to both help moms find healthy and safe hair products for their curly kids and leave a legacy behind for her daughter is the inspiration behind Pop of Curls.

Blended with fresh organic coconut and avocado, Pop of Curls are fun and nourishing hair products that are kid-approved for fuss-free wash-day experiences.


Dr. Jarret Manning

Known as America’s Favorite Dentist, business and life coach, author, wife, and mother, Dr. Jarret Manning is a serial entrepreneur and the owner of luxury haircare company  Honey Envy, devoted to a standard of healthy hair for all.


The Married to Medicine alumna was inspired to create a line that enriched hair while paying homage to her southern Mississippi roots. The brand combines honey with botanical oils like castor and peppermint oil to help strengthen roots and strands. In addition to a wide range of products, including serums, oils, conditioners, and more, Honey Envy also provides the Honey Method that any hair texture can use for looks that will make you fall in love with your hair again and again.


Photos courtesy of Sakita Holley, Nadia Casanova, Nadege Jasmine, and Dr. Jarret Manning