This just in Bronner Brothers have cancelled their physical 74th annual Bronner Brothers International Beauty Show to ensure the safety of all attendees and exhibitors during our current pandemic.

Those who have already registered for this event will be refunded.

The Bronner Brothers International Beauty Show is known as the nation’s largest trade show for multicultural beauty professionals and students.

This event was originally slated to take place August 2020.

Instead of physically attending the event, the organizers of this event have revealed that they will offer a virtual experience through online platforms on Sunday, August 9th and Monday, August 10th.

With the help of innovative technology, Bronner Bros. will be offering an exclusive digital experience designed to meet the needs of the multicultural beauty industry. The core of the virtual BB Show will be education and networking between stylists and brands. Other features include the opportunity to:

  • Connect: A digital marketplace will be available to exhibitors and buyers, where they can preview live demos of new products and services for sale
  • Elevate: Advanced educational classes on cut, color, weaves, natural haircare and other techniques, all presented by leading master instructors
  • Learn: A series of webinars on topics such as financial health, how to safely re-open your salon or barbershop, how to disaster proof your business, and maintaining your health behind-the-chair
  • Showcase: A hallmark of BB Shows, competitions will be live-streamed in an exciting and fun display of the industry’s top talent

In a statement, James Bronner, SVP of Show Operations said, “If my father, Nathaniel Bronner, Sr., was here, he would challenge us to find a way to maximize this moment. So, the Show must go on.”

He adds, “Our goal is to help the Black beauty industry stay inspired, engaged, and educated. We have faced challenges before, and there is no doubt that we will come out of this better and stronger— because we’re in this together.”

For over seven decades, The Bronner Bros. Beauty Show has provided the premier platform for education, showcasing talent and black style trends, as well as introducing new products and services for textured hair.

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Featured image and information provided by Bronner Bros. Show