Before starting college, basketball great Lebron Jame’s son, Bronny, has his first known Name, Likeness, and Image (NIL) contract. PSD, a leading underwear brand, has announced a new partnership with the high school superstar, making Bronny the youngest athlete to sign a contract with PSD.
“I’ve been wearing PSD for as long as I can remember,” James said in a news release. “When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces,” he adds.
James will have his own signature line of underwear as a result of the collaboration. To design the collection, PSD and its team of designers will work closely with the young basketball sensation. Along with Jimmy Butler, Ja Morant, Trae Young, Marshawn Lynch, Tyler Herro, and social media sensation Sommer Ray, James joins a talented group of athletes and entrepreneurs.
Bronny is a junior at Sierra Canyon High School in Sierra Canyon, California, which is located just outside of Los Angeles. There is no doubt that Bronny is a rising star.
Champs and Hibbet Sports are among the retailers that will carry James’ new line in the spring.