Candace Parker has made history as the first female president of Adidas Women’s Basketball. According to Sports Illustrated, Parker will be crucial to Adidas’ commitment to maintain its focus on women’s basketball and to give priority to funding women’s sports. Parker’s new role will not only help Adidas expand its roster of female basketball players—which currently includes notable players like Hailey Van Lith, Chelsea Gray, Betnijah Laney, Alysha Clark, Nneka Ogwumike, Chiney Ogwumike, and Erica Wheeler—but it will also greatly influence new product lines. Well-deserved congratulations to Parker as she takes on her role at Adidas. “We are honored to be a part of Candace’s historical legacy as she transitions from signature athlete to this new leadership role within Adidas Basketball,” stated Eric Wise, Adidas Basketball global general manager. “As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the Adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”

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