How has your story motivated you on days when there seems to be nothing to keep you going?

Hey Carter! was birthed after my difficult transition into motherhood. I wrote a lot during that time, which helped me process my feelings about the experience. That process also allowed me to connect with my inner child and begin to write books filled with all the things I needed to hear growing up. Whenever I find myself in a similar space I turn to writing. My children are daily reminders and continue to be my motivation.  


In what ways, if any, did you have to pivot to ensure your vision was well executed?

With life’s many distractions it can be easy to lose sight of your vision. This journey has required me to revisit my vision and be clear about where I am headed. Without a clear vision, you can feel lost and unsure of what to do next. It is important to write down your vision and be very clear about what you want. Throughout the journey, I’ve had to pivot and adapt to changing circumstances, remaining flexible while staying true to the core values and goals of my vision.

How do you showcase the empowerment of Women’s History Month every day?

I embody the empowerment of Women’s History Month by showing up unapologetically me. I rebuke all false narratives that exist for Black women. I stand in the fullness of who I am even when it feels scary. I don’t let others define or speak for me. I mean what I say, ask for what I want, and tell my truth. 


Who are some lesser-known female entrepreneurs from history that you admire and believe deserve more recognition?

When we think of the first female self-made millionaire, we think of Madam C.J. Walker. Born in 1814, Mary Ellen Pleasant became a self-made millionaire decades before. She had many businesses from restaurants, banks, laundries, and real estate. As hard as it is to be an entrepreneur in 2024, I can only imagine had difficult it was for both Madam C.J. Walker and Mary Ellen Pleasant. I am inspired by them and stand on their shoulders. 


Reflecting on your own experiences, what are some effective ways that male allies have supported you in your career journey?

I think the biggest way male allies have supported me is through collaboration and connection. Introducing me to people who are in alignment with my vision. Recognizing my skill set, paying me appropriately, and mentioning my name in professional spaces even when I am not present. 


How do you strike a balance between ambition and self-care as a woman in a demanding business environment?

I am intentional about making self-care a priority. It is easy to be consumed by the hustle in pursuit of your goals. I have learned that taking care of myself is essential for sustainability. My self-care practice allows me to recharge my energy levels and maintain my well-being. When I lead with self-care, I can approach my goals more clearly, creatively, and resilient. My focus on self-care also allows me to be better equipped to face challenges as they rise. 


Bio: Thomishia Booker (Dr. Mishi) is a licensed therapist, author, and CEO of Hey Carter! Books. She is a Bay Area native, originally from eastside San Jose. Dr. Booker is the author of 16 children’s books including the best seller, Brown Boy Joy, which is currently featured in the Netflix Original Series “Bookmarks: Celebrating Black Voices” — where her book is read by Jill Scott. Brown Boy Joy is also a “Teacher’s Pick” on Amazon. Dr. Booker is the co-author of a cooking-inspired children’s book, All in the Sauce, a collaboration with Season 10 Top Chef winner Kristen Kish. Thomishia has been featured by several outlets including Forbes, The Daily Show, The Stephen Colbert Late Show, Essence, and ABC 7 News. She led the first children’s book event at Sweet July in 2022 which became a sold-out event. Dr. Booker uses her experience as a mother of 2 and licensed therapist to tell stories that aren’t often highlighted in mainstream media.

Photo Credits: Dorean Raye Photography