According to Nielsen, “Black consumers account for a disproportionate amount of product sales in a number of fast-moving consumer goods categories.”  The CEO of Freeman Capital wants to encourage Black consumers to save and invest rather than spend.  In 2020, Williams launched Freeman Capital which provides a platform where users can receive on-demand and long-term wealth planning actions through access to a wealth concierge platform, money growth service, and financial education. Their platform is wealth management as a subscription service that enables virtually everyone to get started. An astounding 83% of Freeman Capital’s active users have experienced an increase in net worth since joining the platform.

When asked why he started Freeman Capital, in his interview with Enricher Williams states, “After college, I couldn’t find an adviser to help me because I didn’t have a million bucks,” he said. To help those like him, and to help overcome the “major distrust of financial institutions” among people of color due to historic mistreatment, Williams created a registered investment advisory firm in 2019 that provides personalized plans and monthly action steps from certified financial planners.”

What makes the platform appealing to Sheen readers is that Freeman Capital charges a flat fee for their foundational financial planning services based on the complexity of your financial situation. This fee ranges from $49 per month. Anyone can budget to avoid these services and generate more wealth!

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