If theres anyone that supports Black entreprenuers, it’s Sean “Diddy” Combs.

Back in 2007, the media mogul teamed up with Ciroc and since then, they’ve been unstoppable. Proving that, the brand announced the launch of #CirocStands for Black Businesses initiative – which was created to highlight the stories of businesses and their owners through digital content and billboards across their city.

This program will feature female fuonders with one of CÎROC’s Black Executive partners, who will provide mentorship.

In an official statement, Executive Vice President, Global Head of Marketing, Combs Spirits, Ingrid Best said, “We are thrilled to expand our #CIROCStands campaign to highlight the stories of three incredible Black female entrepreneurs who are not only successful but making an impact in their communities that will inspire future generations.”

To kick it off officially, Angela Yee and photographer/videographer, Steven John Irby will host and visit three women-owned businesses in Harlem and Brooklyn.