If you don’t believe in magic just yet, perhaps Shereen Campbell of My Little Magic Shop can change your mind, maybe even your life. Taking a tax refund of $3,800, Shereen has built a thriving and magical business with a minimum monthly revenue of $20,000.
No, this isn’t a .25 cent per minute psychic call to predict your future. Although they do offer live workshops, this is a, may I put it, state-of-the-art digital tribe. A place to find crystals, candles, meditation & divination tools, and a platform to learn about astrology, meditation development, Feng Shui, Chaka & Crystal Healing, Numerology, Rituals and even Shamanism.
But this magic didn’t happen overnight. In fact, Shereen shares that one of her earliest struggles with the business was “just learning to budget and finance it on my own. Black Women Founders received less than 0.35% of start-up funding in 2021, so I didn’t really think that was a likely option for me, but when you’re passionate about something, you make it work. I had this sense that in order to be taken even somewhat seriously, I would need to bootstrap until the idea was proven valid/profitable. This meant that I would have to keep a full-time job and manage my company on the side. I really had to invest time, space and money for my dream to come true. I don’t regret it at all. I do hope to one day be successful enough to create a VC or Angel Firm where I invest in folks like me.”
Shereen is a former corporate retail executive and an Astrologer, Reiki Master Teacher, Akashic Record Practitioner, Shamanic Practitioner, Crystal Healer and Timeline Meditation Healer. Taking her love for alternative healing modalities and combining it with her experience in retail, she created My Little Magic Shop to make finding and creating self-care rituals based on ancient practices easier. Her goal is to share practical, self-empowerment techniques and tools so that others can make their own magic in life and manifest their dreams.
“I started My Little Magic Shop because I realized it did not have to be so hard to find information on ways you can get to know yourself better and rise into your power,” says Campbell. “There are so many mystical techniques and tools that help expand consciousness that often cut the time and cost of thousands of hours of therapy. I’ve done 20-minute meditations or shamanic sessions that have provided breakthroughs that I could never get to with therapy.”
An astrology-driven, wellness lifestyle brand equipping magical thinkers with the education, tools, support and community to manifest their dreams and make their own magic by providing monthly subscription services as well as crystals, candles, incense and other mystical products. A lot of heart is put into finding the right tools & products that Campbell brings into her business. “Intuition really guides how I find my tools and products, for personal use and the shop. Most of what we procure for the shop, I would and have personally used. I buy things that make my heart sing as well as listen to what my customers are inquiring about. It’s really important that we focus on buying from small businesses, BIPOC or other underrepresented groups as much as we can. Also, the energy of the item must feel right,” says Campbell, whose corporate background is in inventory planning, so understanding the analytics piece as well and no doubt that her intuition validates it.
Campbell has also successfully and diligently built a community of magic makers through virtual workshops and meditation circles and will soon be rolling out a learning portal and launching an app. The goal is to incorporate education, guidance, and tools into a personalized magical journey of self-discovery, healing, and enlightenment. “Crystals, candles, and so many other metaphysical tools have survived thousands of years for a reason. They work. Learning how to use them and maximize their influence shouldn’t require rocket science knowledge. I want to make it simple and easy for folks to get to the heart of their blocks so they can spend more time in their own damn magic.”
You can learn more about Shereen and My Little Magic Shop at www.mylittlemagicshop.com. Use code GETMAGIC for 25% of your very own little box of magic.
Submitted By: Ashley-Victoria Smith