This week Dove celebrated the launch of its new line of deodorants with mini pop-ups throughout New York City. Beauty fridges, filled with Dove’s new Ultimate Antiperspirant line, were set up at multiple locations for residents to take and test out.


The new line is lauded as offering the same moisture and hydration you would expect to find in facial skincare products—and as one who has tried the product, I can attest to its smooth-as-silk application and delicious, long-lasting scent. The breakthrough technology seeks to combat dryness and restore underarms to their softest and most healthy-looking state.  And another great aspect—no clumping!

Elizabeth Samuel

If you missed the pop-ups yesterday you can pick up Dove’s new Ultimate Antiperspirant line at Walmart, Target, Amazon and all major retailers.

Images courtesy of Dove