Pucker up! Fashion Nova is revolutionizing the way consumers think about and access beauty with its highly anticipated and newly released cosmetics brand, NovaBEAUTY.

After years of careful research and meticulous formulation, the world’s leading empire in e-commerce apparel and lifestyle brands is tapping into the beauty industry with its first drop: The NovaBEAUTY Lip Collection. Officially debuted today, the game-changing lineup is vibrant with products and colors that can be mixed or matched to create looks just as unique as the wearer. From a statement lip, to subtle glam, to a low-key, effortless lip, the products not only look good but they feel good too, utilizing ingredients that nourish the skin even long after makeup has been removed. The beauty brand believes that top-of-the-line makeup should be inclusive and accessible to everyone, which led them to create a quality and affordable collection of lip essentials with an array of various hues and finishes for the perfect pout.NovaBEAUTY unveiled three lip products: The Perfect Pout Lipstick, the 2-in-1 Snatched Lip Liner, and the Moisturizing Rich Glow Lip Gloss. We tried out the collection before it launched, and you’ll definitely want to get your hands on these!The Perfect Pout Lipstick ($12) is available in 26 shades and 3 different finishes: moisturizing matte, luminous cream, and shimmering cream. Infused with soothing sunflower seed oil and hydrating vitamin E, the lipstick simultaneously locks in moisture and achieves long-lasting color. Made with all skin tones and types in mind, NovaBEAUTY’s lipsticks are meant to be universally compatible with different skin tones so that you can feel confident in each lip shade. The quality of the Perfect Pout Lipstick is “chef’s kiss,” and I love the detail of the packaging with its chic, soft touch and magnetic cap for closure. The lipsticks are rich, easily buildable, and provide full coverage without leaving a streaky or sticky coat.  It’s hard to pick just one, but so far I’m obsessed with Daytrip, 100, Dream, and Vibes and Real which are the perfect nudes (with different finishes) for my warm, medium-brown skin tone!Lip liner is a must-have no matter what kind of look I’m going for, and the 2-in-1 Snatched Lip Liner ($10) is perfect for contouring and enhancing the length of your lipstick or gloss. Available in ten shades, all of the NovaBEAUTY liners have a precision diamond tip that makes applying super easy without having to do any sharpening. The 2-in-1 design provides two benefits in one simple applicator, with a liner and a precision blending brush (for blending or clean-ups) that can turn the ultimate lip liner into lipstick. And as a result, an airbrushed look and a bleed-resistant matte finish is created. This 2-in-1 Snatched Lip Liner is very pigmented, smooths on nicely, and is absolutely genius!Lastly, the collection includes the Moisturizing Rich Glow Lip Gloss ($12). These high-shine glosses are buttery, perfectly pigmented, and glide on so effortlessly. You’ll love how smooth the luminous gloss feels, as it was made to “feel like a balm, shine like a gloss.” Although numerous coats are not necessary, NovaBEAUTY’s glosses are buildable, giving you the freedom to apply as much, or as little, shine and color as you want. This lip gloss is formulated with peptides that fill in wrinkles to create a volumizing effect, while key ingredients vitamin E and jojoba oil prevent aging and hydrate the lips. The Moisturizing Rich Glow Lip Gloss comes in 12 delicious colors, and there’s not one that I don’t like. I’m a gloss girl and these lip glosses can be worn alone or on top of lipstick for a dramatic finish. 10/10 would recommend!

You can’t go wrong with any of these essentials by NovaBEAUTY! From the high-quality formulas to the stunning colors, this collection is a must for lip lovers. Check out the full NovaBEAUTY Lip Collection that is now available for purchase exclusively at