There’s always room for improvement in the beauty world when it comes to inclusitivity and diversity but we’d be lying if we said black beauty has not come a long way. Hair, makeup, and skincare brands have expanded their options but what we’re mainly concerned about is supporting those brands that were built from the ground up by black beauty entreprenuers.

These founders have created their companies specfically for minority customers to ensure that we are not and will never be left out. Really, black beauty brands laid down the foundation for other beauty brands to hop on the train to create a wide variety of options to cater to all customers. Most people don’t know but mass retailer stores stores like Ulta Beauty have black beauty brands that people have raved over for years. Today, we’re highlighting those brands. So get up, get out (cautiously of course), and go shop these brands at Ulta Beauty. We know you won’t regret it.

Juvia’s Place

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Thank you to all our customers and friends who have continued to mention and recommend Juvia’s Place as one of their go to black makeup brand. We’re honored and very appreciative. When Our founder, Chichi Eburu, a black Nigerian woman started the company, the goal was to provide accessible, affordable, beautiful formulations and visually appealing products to tell stories about her African heritage and culture. Today, we’re known to be one of the most inclusive brands in the market catering to a very powerful and wide range of diverse customer base worldwide. This would never have been possible on our own. We’re honored and grateful to all our customers who have continued to mention and recommend us over the years. Thank you 🙏🏾 . Product shown is our sold out WA-HA-LA Palette{Translation – Drama or Trouble}. It’s coming back in July.

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This brand is loved by so many, especially beauty influencers all over the world. The brand was founded by Chichi Ebru and it’s one of those Instgram-famous lines because no matter what you do, you’re going to see it on your feed. I’m not complaining though, I love seeing their high impact eyeshadows and lip products on my feed and I’ll let you know now, I will never get tired of seeing it.

Carol’s Daughter

We don’t know anyone that isn’t a fan of Carol’s Daughter. They’re one of the most celebrated natural hair-care companies out there. Founder, Lisa Price has been giving us the goods since it was founded in the early ’80s.

Beauty Bakerie

We’ve said it before and we’ll say it again. Do not sleep on Beauty Bakerie. The brand founded by Cashmere Nicole back in 2011 has created quite the name for itself offering a huge variety of makeup including highlighters, lipsticks, and a wide variety of foundation shades.

Shea Moisture

I’ve been a huge Shea Moisture fan for years, most people are! They not only dabble in the world of hair care products but also fragrance and makeup! I am obsessed with all their products for natural hair and I think it’s super cool to see that it was built by a mother and son duo, Mary and Richelieu Dennis.

Pattern Beauty

Okay, you know we had to include it. This hair care brand was founded by actress, Tracee Ellis Ross and was launched late 2019. After years of trial and error, Ellis Ross finally launched her line and we’ve been loving every single product ever since.




Featured Image obtained on the official Instagram of Shea Moisture