Sanrio, Forever 21, and Netflix have come together to launch a limited-edition Hello Kitty® fashion collection inspired by the highly anticipated new television series “XO, Kitty.” Forever 21 customers as well as Hello Kitty and Netflix fans can shop the limited-edition XO, Kitty x Hello Kitty collection exclusively at select Forever 21 stores, on and the Forever 21 mobile app, in advance of the upcoming Netflix series premiere on May 18.

“Forever 21 and Sanrio collaborations have always been exceptional, and we’re excited to join forces with Netflix, allowing us to engage with our customers across relevant cultural moments from fashion to film,” said Winnie Park, CEO at Forever 21.

“XO, Kitty,” a spin-off inspired by the beloved “To All the Boys I’ve Loved Before” film franchise and the New York Times best-selling book series by Jenny Han, is a young adult romantic comedy with Anna Cathcart reprising her role as Kitty Song Covey. The series follows teen matchmaker Kitty who thinks she knows everything there is to know about love, but when she moves halfway across the world to reunite with her long-distance boyfriend, she’ll soon realize that relationships are a lot more complicated when it’s your own heart on the line. The XO, Kitty x Hello Kitty collection is designed for fans of the book and TV franchise, Hello Kitty aficionados, and anyone else who loves fun fashion. The XO, Kitty x Hello Kitty collection welcomes everyone to join the K.I.S.S. (Korea Independent School of Seoul) squad with its preppy and collegiate-inspired styles.

The collection features varsity jackets, cardigans, button-downs, miniskirts, tees, sweatshirts, and ties, all adorned with Hello Kitty graphics, paying tribute to K.I.S.S. boarding school colors with its integrated palette of blues, pink, gray, and white. Starting May 4th, the exclusive collection includes 16 styles of apparel and accessories, with sizes ranging from XS to L, at a price range of $12.99 to $64.99.

“We’re delighted to partner with Forever 21 and Netflix on the ‘XO, Kitty” collection that celebrates friendship, kindness, and self-expression – which are values shared between Hello Kitty and Forever 21, and also key themes shown throughout the “XO, Kitty” series, said Craig Takiguchi, COO at Sanrio, Inc.  “Our previous collections with Forever 21 have been a huge hit and we’re excited to offer this collaboration for Hello Kitty and “XO, Kitty” fans ahead of the new series launch.”


Photo by Jiaqi Zhang on Unsplash