A Sheen Exclusive with Eboyné Jackson and the Year of On Luxe Beauty
The fashion and beauty industries can be tough to navigate. Everyone wants in, and the allure can be very enticing, but few individuals have what it takes to stand out in a way that draws people to them and keeps their attention. Having built an impressive career in public relations, taken on entrepreneurship like a true boss, and personally developed brands that make you take notice, Eboyné Jackson has proven that she is what some may refer to as a unicorn, better yet, the GOAT. Eboyné, a force to be reckoned with, has not only conquered the PR landscape but is now making waves as a fashion and beauty mogul. In this exclusive interview with Sheen Magazine, Eboyné unveils the secrets behind her latest ventures – the launch of On Luxe Beauty and Luxe on 7th’s much-anticipated “40 Years of Luxe” Birthday Collection.
With an illustrious career spanning decades, Eboyné has established herself as a powerhouse publicist, but her foray into the beauty and fashion industry is not something that happened by accident. The now beauty boss has always had a love of all things fashion and beauty. As the visionary behind On Luxe Beauty, Eboyné shares her excitement about the upcoming beauty brand that will be dropping in just a few short weeks on December 12th. Eboyné explains that she poured a lot of herself into the brand with a strong focus on the luxuriousness and high quality of the products, which consists of vegan friendly products ranging from a ultra, hydrating lip gloss, to a luxury everyday eyeshadow palette, and a 24 carat gold highlighter. Eboyné delivers the same posh and high end feel to Luxe on 7th’s Birthday Collection, one that promises to redefine luxury in the fashion world.
“What I love is that I was able to merge both worlds together–On Luxe Beauty with Luxe on 7th,” Eboyné says excitedly. “All of the makeup looks in the On the Luxe Beauty campaign not only showcases On Luxe Beauty products, but all of the fashions I wore in the campaign are pieces hand selected by me from the Luxe on 7th Birthday Collection,” she muses. “I also acknowledge that we are living in very tough times, and On Luxe Beauty is a reminder that even in tough times we are yet beautifully strong,” says Eboyné. “As a woman it is essential to create spaces where our beauty is celebrated, and that’s exactly what On Luxe Beauty aims to achieve. This brand is a celebration of diversity in beauty, strength, and unapologetic luxury,” Eboyné states passionately.
The 40 Years of Luxe Birthday Collection is a testament to Eboyné’s journey and her commitment to empowering women through faith and fashion. With its release slated for January 1st, this collection is not just about cute and trendy pieces; it is a narrative, an ode to four decades of faith, courage, resilience, and unyielding grace.
Eboyné credits God, Sheen Magazine and her best friend, Ronni, as pivotal inspirations behind the creation of On Luxe Beauty. “God has always played a pivotal role in all that I do, and all that I create,” says Eboyné. “Sheen Magazine has always been a beacon of inspiration, showcasing beauty and excellence within the black community. And Ronni, my confidante, has been one of my pillars of strength. She actually gave me the name for the brand which is a play-on of words from my lifestyle fashion brand, Luxe on 7th. Together, they ignited the spark that led to the birth of On Luxe Beauty.”
Faith, Fashion, & the Marketplace – defines Eboyné’s journey. The intersection of her faith, her love for fashion, and her prowess in the marketplace has shaped her into the multifaceted mogul she is today. “My faith grounds me, fashion allows me to express my creativity, and the marketplace is where I can share my faith and bring my visions to life simultaneously. It’s a harmonious mission, and I wouldn’t have it any other way,” she reflects.
Juggling multiple hats is second nature to Eboyné. From managing PR campaigns for A-list clients to curating breathtaking fashion collections, she seamlessly weaves through the diverse threads of her career. “It’s about passion and purpose. When you are passionate about what you do, juggling becomes a beautiful dance. It’s not about balance; it’s about finding peace and balance in the chaos.”
Adding another feather to her cap, Eboyné recently introduced her new show, “Challenge to Change.” A platform dedicated to inspiring positive transformation, the show is a reflection of Eboyné’s commitment to making a difference. “Challenge to Change is about empowering individuals to embrace change, to see it as an opportunity for growth. It’s a journey we’ll embark on together, navigating challenges and emerging stronger on the other side,” she shares.
As a Kingdom Mogul, Eboyné envisions a future filled with limitless possibilities. “The journey doesn’t end; it evolves. As a Kingdom Mogul, my focus is on ministry and creating a legacy that transcends generations. I want to empower others to grow in their personal relationship with God, to dream boldly, and to step into their greatness. The next chapter is all the more about building a kingdom that glorifies God.”
In a world often defined by trends, Eboyné stands as a beacon of timeless elegance and consistent pursuit of purpose. Her journey from PR powerhouse to fashion and beauty mogul is a testament to the transformative power of passion, resilience, and unyielding faith. With the launch of On Luxe Beauty and the 40 Years of Luxe Birthday Collection, Eboyné invites us to join her on this remarkable journey of beauty, faith, empowerment, and unapologetic luxury.
Shop On Luxe Beauty on December 12, 2023 at: www.onluxebeauty.com
Shop Luxe on 7th’s “40 Years of Luxe Birthday Collection” on January 1, 2024 at: www.luxeon7th.com
Follow @iameboyne @onluxebeautyco @luxeon7th
Creative Direction/Stylist: Eboyné Jackson
Photographer: Rari Films
Makeup Artist: Makayla Webb
Hair Stylist: Whitnee Simmons
Wardrobe/Earrings: Luxe On 7th
On Luxe Beauty Products Used:
Luxury Eyeshadow Palette
24 Carat Gold Highlighter
Ultra Hydrating Lip Gloss