Customizable shampoo and conditioner brand, Function of Beauty is coming to Target!

In terms of beauty, it appears that Target has some big plans for the New Year ahead. With the mini Ulta Beauty stores coming to 100 locations soon, it sets the standard for what all is about to come from the popular retail store.

Function of Beauty is bringing their super innovative ways to Target and it’ll be super easy to use! Right there in store, you will select a hair texture: straight, wavy, curly, or coily. Afterward, you can choose up to three “booster shots” out of the ten available. This includes: strengthen, deep-condition, volumize, shine, curl definition, thermal protection, color protection, lengthen, soothe scalp, and anti-frizz.

The best part about all of this is that the ingredients are at least 92% naturally derived. It is sulfate, paraben, and cruelty-free! The curly and coily bases are even silicone-free!

It’s been quite the year for Function of Beauty. This past fall, the brand expanded its customizable products with a body-care line. In October, they introduced a skincare brand as well.

If you want to take it a step further, for example name on bottles, five hair goals, fragrance options, color selection, and different sizes on the official Function of Beauty website.

Beginning on December 27th, you will find Function of Beauty at Target and Target’s official website. Shampoos and conditioners retail for $10 each, the two-pack of boosters retail for $3, and the full combo including all these products retail for $29.