Looks like Gabrielle Union and her hubby Dwyane Wade are stepping into the world of beauty. The two are launching a skincare brand called Proudly – which was specifically created for melanin-rich babies. It is also said to be sustainable and will be a first-of-its-kind.

In a joint statement, the Wades said, “We’re so excited to officially announce our new baby company, Proudly. As we continue to work on new endeavors together, our goal is to always center our work around being the change we want to see while championing diversity, equity and inclusion.”

Adding, “With Proudly, we’re proud to have a range of products that caters to the unique skin care needs of children of color that are so often overlooked in the mass market.”

Proudly will focus on diversity, equity, and inclusion. They will only partner with businesses that are looking to make a positive change within their own practices.

Pamela Cholankeril formerly of Estée Lauder Companies Inc. is president of the brand while Naana Boakye, MD will formulate the ingredients of the new line.

Let us know if you’re interested in incorporating Proudly for your babies in the comments below.