On Thursday, January 27, L’Oréal Paris announced award-winning artist H.E.R. as their new worldwide ambassador. H.E.R. is a global ambassador for L’Oréal Paris, alongside actress Aja Naomi King, model Duckie Thot, and Academy Award winner Viola Davis.

For utilizing her music to “her truth in overcoming self-doubt and standing against injustice,” the emerging star was also designated “Gen Z’s Voice for Worth.” The 24-year-old will make her debut in the new Elvive Dream Lengths Curls, released in February.

L’Oréal Paris took to Instagram to share their excitement:

“Ladies and gentlemen: H.E.R!

We are over the moon to reveal H.E.R as the face (and hair) of our Dream Lengths Curls range! We love her voice, her commitment to the causes she believes in and of course, her stunning curls! Stick around and find out how to get boldly defined curls for up to 3 days 💫”