Instagram has an exciting new feature, specifically for Black-owned business owners.

In an official statement, product leader Rachel Brooks said, “We’re allowing businesses who have shops to be able to identify as Black-owned.” Adding, “So this essentially means if they have the feature on, they’re able to have a label on their profile that says ‘Black-owned’ also on their product pages.”

Here’s how you can set up your business as ‘Black-owned’ on Instagram.

  1. Click ‘Edit Profile’
  2. Choose ‘Business Diversity Info
  3. ‘Then tap ‘Get Started’
  4. Turn on the ‘Show Black-owned business label’ feature – which will activate a ‘Black-owned’ label on your business profile and product pages.