Skims has extended from its primary shapewear offering of bodysuits and boy shorts to loungewear like pajamas and sweatpants since its launch in 2019. Pullovers, sleep robes, and turtlenecks are among the basics currently available. Shapewear now accounts for less than 20% of sales, with underwear accounting for the majority of the company’s revenue.
The innerwear and loungewear business owned by Kim Kardashian announced on Thursday that it had raised $240 million in a series B investment round led by Lone Pine Capital, valuing Skims at $3.2 billion. Skims intends to use the new money to extend its activities in the United Kingdom, China, Australia, and the Middle East.