Carlton Brown is a co-founder of FUBU, a renowned fashion brand that gained massive popularity in the 1990s. Born and raised in Queens, New York, Brown is a visionary entrepreneur with a deep passion for fashion and street culture. Alongside his childhood friends Daymond John, Keith Perrin, and J. Alexander Martin, Carlton Brown established FUBU in 1992.

FUBU, which stands for “For Us, By Us,” was initially focused on urban clothing, designed to resonate with the African-American community. However, it quickly gained traction among a diverse range of consumers who admired its unique style and innovative designs. Brown played a vital role in creating FUBU’s brand identity, contributing to its aesthetic and marketing strategies.

Under Brown’s leadership as the co-founder, FUBU experienced remarkable success, becoming a prominent global brand. Brown’s entrepreneurial spirit and business acumen played a crucial role in expanding FUBU’s reach beyond clothing. The brand ventured into various other sectors, including shoes, accessories, perfume, and even an urban line for children.

Beyond his work with FUBU, Carlton Brown has been actively involved in philanthropy and community development initiatives. He has dedicated his time and resources to empowering aspiring entrepreneurs, particularly in marginalized communities. Brown has been an advocate for promoting economic opportunities and supporting small businesses.

Today, Carlton Brown continues to inspire and motivate aspiring entrepreneurs through speaking engagements and mentorship programs. He remains an influential figure in the fashion industry and is admired for his entrepreneurial success and commitment to making a positive impact.


Interview by: Tracey Robinson

Cinematographer: Antonio Hunt

Director: Shon Murdock

Executive Producer: Tracey Robinson