Today it was unveiled that FanaticsLil Baby and VaynerMedia partnered to create an original single and music video “Merch Madness” which dropped today celebrating Fanatics’ Merch Madness fan gear giveaway.

Merch Madness was part of Fanatics’ Global Volunteer Day which took place on June 27, 2023 and became the largest one-day charitable merchandise giveaway of all time. Throughout the day more than 300,00 pieces of licensed apparel was donated to approximately 100,000 underserved youth and their families in nearly 100 locations across the U.S. 

Recapping this incredible day, the video was produced by Richie Souf and Eva Nosidam, and follows Lil Baby as he participated in several donation locations alongside Fanatics CEO Michael Rubin, Tom Brady, Eli Manning, Meek Mill, DJ Khaled, Quavo, Chris Paul and many more superstars of sports and entertainment. No stranger to philanthropy, Lil Baby is giving away all royalties from the single to charity as he continues to be one of the most community-minded rappers in the game.