Cover Photo by Photographer Laura Bray

In a dazzling display of lights, music, and star power, JBL Fest 2024 made its grand debut in New York City, transforming the Big Apple into a vibrant playground of sound and celebration. From May 17 to May 19, the iconic audio brand JBL brought together celebrities, music enthusiasts, and fans for a weekend filled with unforgettable experiences. The event, which featured the launch of JBL’s new PartyBox lineup, embodied the brand’s commitment to delivering superior audio quality and immersive entertainment. This year’s JBL Fest was marked by notable performances, exclusive events, and the presence of high-profile guests, solidifying JBL’s position as a leader in the audio industry.

The festivities began with a spectacular ceremony at one of New York’s most iconic landmarks, the Empire State Building. As dusk settled over Manhattan, the historic building was illuminated in JBL’s signature orange, a vibrant kickoff to the weekend’s events. This lighting ceremony was more than just a visual spectacle; it symbolized JBL’s illuminating presence in the world of audio technology and its impact on popular culture.

Leading the ceremony were HARMAN President and CEO Michael Mauser, alongside celebrity friends of the brand Chrissy Teigen and the DJ duo Two Friends. The trio took to the stage to flip the ceremonial switch, setting the skyscraper aglow in a brilliant orange hue that could be seen across the city. This breathtaking moment captivated attendees and onlookers alike, creating an awe-inspiring start to JBL Fest.

The choice of the Empire State Building for this event was significant. As one of the most recognizable buildings in the world, its illumination in JBL’s colors underscored the brand’s influence and reach. The Empire State Building, often seen as a symbol of innovation and progress, provided a fitting backdrop for JBL’s celebration of audio excellence. This momentous occasion was a highlight of the weekend, drawing attention from media and fans globally.

The first evening continued with a high-energy party at the PHD Rooftop Lounge, located at the Dream Downtown. Guests enjoyed breathtaking views of the New York skyline while mingling with a star-studded crowd. The highlight of the night was an electrifying performance by Two Friends, whose beats kept the dance floor alive. Among the notable attendees were Chrissy Teigen and John Legend, who were seen enjoying the music and atmosphere. The presence of other celebrities like Flau’jae Johnson added to the glamour and excitement of the evening, making it a memorable start to JBL Fest.


Saturday was dedicated to fans and the community at the JBL Soho Store. The “Illuminate the Block” event offered a variety of interactive experiences, including live karaoke, artistic activities, games, and product giveaways. Musician Christian Birkenberger performed live, captivating the audience, while his girlfriend Melinda Berry danced along, adding to the festive spirit. The day also featured an impressive performance by LSU basketball star and rapper Flau’jae Johnson, a JBL ambassador, who brought her unique energy to the stage. This event exemplified JBL’s commitment to engaging with its audience and creating memorable moments.

NEW YORK, NEW YORK – MAY 18: <> on May 18, 2024 in New York City. (Photo by Ilya S. Savenok/Getty Images for JBL)

The final day of JBL Fest featured an exclusive fireside chat with Grammy-nominated singer and songwriter Madison Beer at the JBL Soho Store. Madison, a JBL ambassador, discussed her current worldwide tour and her collaboration with the brand. Fans had the opportunity to interact with her, gaining insights into her music journey and the role JBL has played in enhancing her performances. This intimate session provided a fitting conclusion to the weekend, emphasizing the personal connections and experiences that JBL fosters through its events.

About JBL Fest

JBL Fest is the brand’s signature annual event, designed to showcase the best in live performances, immersive experiences, and cutting-edge audio technology. This year’s edition celebrated the launch of JBL’s new PartyBox lineup, which aims to revolutionize portable sound systems and bring the party to any location. The event not only highlighted JBL’s innovative products but also its ability to create vibrant and engaging experiences for its audience.

About JBL

For over 75 years, JBL has been at the forefront of audio innovation, shaping memorable moments across music, lifestyle, gaming, and sports. The brand is renowned for its superior audio quality and designs that encourage individuality and self-expression. With a legacy of professional credentials and industry-leading innovation, JBL continues to push cultural boundaries through its Pro Sound technology and partnerships with top talent worldwide.

JBL Fest 2024 was a testament to the brand’s enduring impact on the audio industry and popular culture. By bringing its annual celebration to New York City, JBL not only showcased its latest innovations but also reaffirmed its commitment to creating unforgettable experiences. The weekend’s events, filled with star-studded appearances and dynamic performances, left a lasting impression on attendees and reinforced JBL’s position as a trailblazer in the world of sound. As the lights dimmed on the Empire State Building and the final notes of Madison Beer’s chat faded away, one thing was clear: JBL Fest had set a new standard for audio entertainment and brand experiences.