Clean and natural tattoo skincare brand, Mad Rabbit has officially launched in 1,200 GNC Locations! This exclusive partnership marks the first of its kind for GNC, the largest retail company specializing in health and nutrition-related products. With this deal, Mad Rabbit becomes the first-ever tattoo skincare brand to be featured in GNC. Mad Rabbit’s focus encompasses a full cycle tattoo skincare routine from preventative and post-aftercare to daily tattoo skincare solutions. Their “no nonsense” approach values clean ingredients so consumers don’t have to worry about toxins and ingredients found in traditional tattoo skincare products, which often fail to deliver.

With nearly 44% of Americans having at least one tattoo, the tattoo industry continues as a rapidly growing market nationwide. Tattoo culture is also widely popular and growing among individuals in the health and wellness space. According to Mad Rabbit consumer insights, 40% of the brand’s tattooed customer base regards themselves as being highly interested in health and wellness, forming a cohesive link between Mad Rabbit and the health retailer.

With this partnership, GNC and Mad Rabbit establish a clear and tangible connection between overall bodily health and tattoo/skin health, providing customers with clean and natural alternatives to tattoo healing while also encouraging daily, healthy tattoo skin care. Through this partnership, the importance of tattoo care and overall skin health is brought to the forefront as consumers are encouraged to take care of their tattoos in the same way they would take care of their bodies.

The initial launch into GNC will feature the Enhance Tattoo Balm Stick ($12.99): the top-selling all-natural, clean tattoo balm, in a hands-free, unscented stick formula to enhance and electrify fresh or existing tattoos. The launch will also feature the Tattoo Soothing Gel ($22.99). This ultra-soothing, cooling gel has a combination of anti-inflammatory, hydrating, and anti-aging ingredients that work fast to alleviate irritability and itchiness in fresh ink and anywhere on the body in need of relief.

Mad Rabbit’s current offerings range from $12.00 to $32.00 and are available at, Urban Outfitters, GNC in-store and online, and