On July 15th, Philadelphia got to experience Africa in Philly! — Urban Clothing & Lifestyle Brand, Somebody Gotta Do It (SGDI) presented their 5th Annual Fashion Showcase in front of 500+ attendees! In order to also showcase new and authentic African garments along with their own line and collections, SGDI partnered with designer, KD Kollections to present the full experience.

Working with over 40 models and even more talent, including the dj, the host, the singers, drummers, dancers, spoken word artists, lyricists, a live painter and more, SGDI was able to bring a snippet of the African experience to the city of Philadelphia.

Their annual shows encompass an eclectic compilation of style, culture, entertainment, and education. The show empowers and further connects the native African community as well as the diaspora. It uplifts the concept of family values, entrepreneurship, community support and youth enrichment. There were many children involved in the production; giving them multiple opportunities to shine and express themselves through performing arts and fashion! 

(Photo by Mohammad Diallo)

As for the BTS Team, many professionals such as model coaches, stylists, makeup artists, hairstylists, decor teams, sponsors and volunteers came together to help produce such an amazing event. 

A good time was truly had by guests and show participants, who were all able to mix and mingle once it was time to wrap up. — The energy has carried far beyond the venue doors as the movement goes on and the content continues to circulate on social media and amongst their supporters! 

(Photo by Haitian Boy Images)

You can connect with the brand on Instagram at @_somebodygottadoit and with the executive team at @yous.ndiaye, @eeeee_t and @shaazaam_ ! 

The More About SGDI:

The saying “Somebody Gotta Do It” was coined mid-2014 as a #hashtag on social media by the Founder of SGDI, Youssouph Ndiaye. Born in New York, and raised in Senegal of West Africa, his goal has been to utilize social media as a way to inspire and influence his followers. This hashtag quickly propelled into a movement. Fast forward to June 1st of 2015 and the inaugural “Somebody Gotta Do It By: Y&P” clothing line was launched. SGDI was then rebranded into a Lifestyle Motivational Company. Youssouph encourages every person he meets to apply the brand’s message positively in any circumstance they face and to follow any dreams and aspirations they have in life. As we always say, “Somebody Gotta Do It, why not you?” Because if you don’t do it, someone else will! His goal is for all people to say this repeatedly because we believe that YOU CAN DO IT! The brand has now reached the 8 year mark in business! The success of the brand has a lot to do with current team members Shama Pierre and Eyram Tsikata. Together, the dream team trio has been able to reach many milestones. Today “Somebody Gotta Do it” has a talk-show, mentoring program, scholarship program, and annual fashion shows. This team embodies, selflessness, teamwork and hard work, all of which speak to the demeanor and mindset that SGDI prides itself on advocating for.