Most of the stories about Clubhouse today focus on the fast growth and high valuation of the audio-based social network, where members literally talk to each other in chat rooms.
In just over a year, the invitation-only application has attracted more than 2 million members, including Oprah Winfrey and Chris Rock plus tech giant Jack Dorsey and music pioneer Hammer. The innovative site allows members to create their own private chat areas as well as come together for different discussions/lectures on just about any unique topic.
Although Clubhouse is fairly light on rules and prefers a light touch for its content monitoring, it has avoided some of the negative publicity that has ensnared other ‘hands-off’ social networks. And even officially still in beta, it has already attracted millions of dollars in investments.
In the process, Clubhouse also is being credited with being a useful tool for the music and entertainment industry.
Myke Freeman, owner of Mo$t Hated Mafia, an event planning and party entertainment label based in the Dayton, Ohio, area, enjoys the potential of Clubhouse to help his networking efforts.
“I decided to join to build relationships and connect with only people that do what I do – the entrepreneurship, the entertainment and the event planning – but also expand my repertoire and learn new trades,” Freeman said. “I expect to gain knowledge and connections which I can apply to my everyday life.”
Because he’s pretty much promoting all the time, he finds the constant hustle can cut into time spent simply talking with friends and clients. With Clubhouse he can still do this while growing his business.
A similar promoter is Averse, owner of The HipHop Gym, which manages various celebrities.
“As an entrepreneur, one of the challenges I face is people trying to understand that support and relationships are free, and neither cost a thing,” he said.
Both businessmen also use other social channels such as Instagram and YouTube, but Clubhouse is proving particularly useful, even humanizing since you can hear voices and tone, something that’s missing from text-based sites like Twitter and Facebook.
“I joined Clubhouse to connect with people all over the world and tap in with folks I had no clue about who are doing major things, but just hasn’t have the opportunity to be in the public eye yet,” Averse said.
HipHop Gym photo by Kiana Pagan | Myke Freeman photo courtesy of Myke Freeman