Rihanna has a long track record of picking top-tier sounds in the music industry, so it’s no shocker that she chose DJ Inferno to curate music for Savage x Fenty store openings, events, and more. After the billionaire mogul shook up the lingerie industry with her body inclusive brand, demand for the lavish yet affordable lingerie skyrocketed, as Savage x Fenty is worth over $1 billion.
At the beginning of this year, Rihanna broke the internet by announcing that she’s opening ten brick and mortar stores in Philadelphia, Washington, Brooklyn, Houston, and Florida. “We bout to bring you a whole new #SavagexFenty experience with the launch of our brick-and-mortar retail stores! I can’t believe it’s that time, and I can’t wait for you to have this experience IRL,” The singer and businesswoman said in a tweet.
Of course, in ultimate Rihanna fashion, the grand store openings are like no other, feeling like an event full of drinks and music provided by none other than LA’s finest, DJ Inferno. Hand-picked by the superstar for the best experience, Inferno is known for being the best. The DJ secured an on-air spot every weekend with Power 106, performed at Coachella, powerhouse, and even collaborated with the fashion, television, and film industry.
Being a force, DJ Inferno leads the way as you can now find him turning up all the Savage x Fenty store openings, red carpet events, fashion shows, and more. The first physical store opened in Las Vegas, with tech that scans your body and recommends products based on your size, the first of its kind.