Director Steven Caple Jr. breaks down his creative process for Transformers: Rise of the Beasts
Use the new “Transform Your Car” AR Lens on Snapchat to convert your car into a full-size robot!
Transformers: Rise of the Beasts presents the Transform Your Car AR Lens on Snapchat. For the first time, Transformers fans can experience what they’ve always imagined: seeing their own car convert into a full-size robot. Built on SnapML, Snapchat’s machine learning technology, a user’s phone can scan any car—regardless of make, model, year or color—and watch as it converts into a robot.
Paramount Pictures is the first brand to utilize CarML (Machine Learning), a new technology created using SnapAR to apply effects to cars everywhere. The Transform Your Car Lens experience brings the blockbuster IP to every fan by giving them a Transformer, created from their own car.
Returning to the action and spectacle that have captured moviegoers around the world, Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure with the Autobots and introduce a whole new faction of Transformer – the Maximals – to join them as allies in the existing battle for earth. Directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback, the film arrives in theatres June 9, 2023.