Starting January 4, MAC asks consumers to test their products in various conditions. The Challenge Accepted campaign encourages MAC product users to put their goods to the test against bad weather conditions, sweat, heat, water, cold temperatures etc. Users will then follow up with a social media post sharing their flawless faces using the hashtag #MACChallengeAccepted. The makeup masters of MAC promise that their waterproof, transfer-resistant, and high-quality formulas will withstand all elements all day.
As for Saweetie and Cher, MAC’s global creative director, Drew Elliott, wouldn’t have it any other way. “It was obvious that we needed an icon and a legend,” he said in a press release. “M·A·C products are built for stars on stage or off, every day and all day. We could not be happier to have Cher and Saweetie put our formulas to the ultimate test; let’s see if you have what it takes.”
Are you up for the challenge?