On ‘Diddy Day’, Sean “Diddy” Combs is not only being awarded the Key to the City of New York by Mayor Eric Adams but is also unveiling his highly anticipated R&B masterpiece, “The Love Album – Off the Grid.” Combs was supported by family and friends including Quincy Brown, Justin Combs, Yung Miami (Caresha Romeka Brownlee) and Jozzy, the first artist to be signed to the label.

After receiving the 2023 MTV Global Icon Award at the VMAs earlier this week, and to kick off the ceremony, Sean “Diddy” Combs’ captivating music video for the star-studded flagship single “Another One of Me”, featuring The Weeknd, French Montana, and 21 Savage, premiered on Times Square screens. The single, a dynamic collaboration that merges diverse perspectives on love and life, was teased during The Weeknd’s European “After Hours Til Dawn” tour. The album, curated under his LOVE RECORDS imprint, showcases Diddy’s evolution as both an artist and producer, pushing the boundaries of R&B with a star-studded lineup.

“Receiving the Key to the City of New York, the very city that molded me, is an honor and incredible moment in my life.” said Sean “Diddy” Combs. “From growing up on the streets of Harlem to the international stage – New York’s energy and resilience have always been the backdrop of my story. This city has given me triumphs, life lessons and love. Today, I accept this key not just for me, but for every dreamer, every hustler, every artist, and every kid from New York who dares to dream big. To Mayor Adams and the city of New York: I promise to keep giving to this city that made me, Thank you for recognizing my journey and my mission to uplift and empower. Let’s continue to make history together.”

New York City Mayor Eric Adams today awarded a Key to the City of New York to legendary musician, entrepreneur, and philanthropist Sean “Diddy” Combs. After the momentous ceremony, Combs graced the crowd by performing three songs in celebration, including his new leadoff single, “Another One of Me.” The cultural icon and music mogul has produced and released countless iconic songs and albums over the last several decades, while discovering some of hip hop’s biggest names during his career. Combs has also expanded beyond music, becoming a leading Black entrepreneur and major philanthropic donor to underserved communities.

A Harlem native, Sean Combs, quickly cemented himself as one of the most influential voices in popular entertainment. Combs founded Bad Boy Entertainment and then Bad Boy Records in 1993, releasing Notorious B.I.G’s influential hip hop album Ready to Die, the label’s first record, one year later. While running Bad Boy Records, Combs helped launch the careers of the biggest names in music, including Lil Kim, Faith Evans, Mase, and the Lox. To date, Bad Boy Records has sold more than 100 million records worldwide. Receiving international acclaim, Combs’ own first full-length album No Way Out debuted at number one on the Billboard 200 charts and awarded Combs with two of his eventual three Grammy Awards wins in 1997. Combs would go on to receive the American Society of Composers, Authors and Publishers’ Founders Award in 2011 and Black Entertainment Television’s Lifetime Achievement Award in 2022.

Combs’s influence goes beyond music. As a leading entrepreneur, Combs has won the Council of Fashion Designers of America Award for Menswear Designer of the Year in 2004 for his clothing line, Sean John. He has also been instrumental in education initiatives, helping to open schools in Harlem and the Bronx and donating millions of scholarship donations to historically Black colleges and universities Howard University and Jackson State University.