Selena Gomez’s ‘Rare Beauty’ Now Has a Launch Date

Nearly six months ago, we found out that Selena Gomez would be launching a beauty brand called Rare Beauty.

Now, we know the official launch date of the brand. Both Selena Gomez and her brand took it to Instagram to share that the brand would be officially launching on September 3rd, 2020.

Rare Beauty shared on its website to feature the brand’s overall mission, photos, and videos. You can even sign up to receive details on the launch to your e-mail as we approach the launch date.

Rare Beauty will be sold on their official website and on Sephora. Although product details from this new line have been kept pretty secret, we know [through the introductory video released by Gomez] that the brand aims to make you feel comfortable in your skin.

We also know that Rare will be forming the Rare Impact Fund where one percent of their sales will be dedicated to growing access to the resources they need to raise $100 million within ten years.

For more on Rare Beauty, click here.