Just a few short weeks ago, both fashion and beauty brand industries began to get called out by protestors and big names in the world of entertainment.
Aurora James challenged these brands on Instagram, asking themt o commit to buying 15% of their products from black-owned beauty brands across the nation. James specifically called out powerhouses such as Target, Saks, Sephora, and Net-a-Porter. She called this the 15% Pledge.
Just yesterday, Sephora responded and has committed that they will commit in three different stages. It includes auditing to stock to see where they stand in terms of representation.
They will also take inventory on how many black-owned brands they are buying and how many black women are in it’s C-suite.
Today, Sephora’s program includes just nine black-owned brands out of 50.