American culture is embedded with the very essence of Black aesthetics. Across almost all genres of consumerism, there are vestiges of Black influences that can be traced back to the spirit of Black people. From music to movies, and everything in between, consumerism is dictated by deeply held African American traditions. So much so, that the blaring presence of Black Twitter has caused many companies and brands to adhere to the demands for more personalized, diverse, and inclusive access and marketing practices.

As the Black creative sphere widens the beauty, home, and personal care industries, culture is sure to follow. For this Beauty Tour, we have searched high and low to find premium Black-owned brands honoring our roots with beauty and style.

For more on our SHEEN Beauty Tour and more features Sheen Magazine has to offer, be sure to pick up your copy of Sheen Magazine’s September/October 2021 issue available at Walmart, Target, Books-a-Million, and Barnes & Noble. You can also check out the link to purchase your copy of this issue and many more!

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