Hair brands SheaMoisture, Dove, and Suave have been there for us throughout the years to provide us with the best of the best products.
Now, they’re taking a new approach to saving our hair by providing us with a virtual series. This new series, which launched May 20th was created to support women who are on their natural hair journey.
Many women have had to take matters into their own hands, literally because salons across the nation have been forced to close due to our current pandemic.
The new web series titled, #WashDayLive will feature new naturalistas and experts who share their tips and go-to products.
The series kicked off with influencer Kia Marie and celebrity hairstylist, Ursula Stephen. The pair introduced Dove’s xciting new collection made specifically for natural hair.
The virtual series will span over four weeks and viewers will tune in to witness live demonstrations, styling, and tips on how to maintain hair at home.
In addition, SheaMoisture, Dove, and Suave will offer free virtual appointments with hair experts through the app called SWIVEL Beauty App.