Over the past 34 years, McDonald’s has been a supporter of BET, and this year we were excited to celebrate the 20th anniversary of the BET Awards. Inspired by what we’re hearing from members of the Black community, we have chosen to give away nearly all of our previously purchased ad space to amplify Black voices across the country, providing a national stage for their messages.
This year, BET Awards show encores, are personal stories from 13 different people with timely, impactful and inspiring messages to share. They are inspiring Black voices like Melissa Butler, founder & CEO of the Lip Bar, a beauty brand she created to remind Black women that they are enough. After the death of George Floyd, Melissa with two partners founded “The Blkpact,” a pledge of Black allegiance to eradicate racism through economic empowerment. Started only two weeks ago, the organization has amassed nearly 32,000 Instagram followers.
Butler is just one of the countless Black women and men who are creating opportunities for their communities whose voices should be heard. On the road leading up to this past Sunday, McDonald’s reached out to nearly 50 members of the Black community representing a multitude of diverse interests, including education, activism, art and entertainment, to name a few. As the company works to be a catalyst for change, McDonald’s is listening to the voices of those who are in and of the community.
The “Voices” spots aired last night on BET and simulcast on CBS during the BET Awards’ 20th Anniversary Show.
Featured Image by Burrell Communications