BET, a subsidiary of Paramount, has struck an all-encompassing content deal with Taraji P. Henson’s TPH Entertainment for BET Studios. BET Studios is an unprecedented studio venture launched in September 2021. Their partnership will supply an array of internal buyers, including Paramount+, SHOWTIME, CBS, Nickelodeon, BET+ and BET, as well as select third-party platforms looking for best-in-class content from both leading and rising Black creatives, were all included in the venture.

“We are incredibly excited to welcome Taraji and TPH Entertainment to BET Studios’ growing portfolio of top Black creators and industry leaders.  Taraji is immensely important to both the industry and our community. As such, she will contribute her profound insights and expertise to amplify BET Studios’ diverse array of content offerings,” said Scott Mills, Chief Executive Officer, BET.

“BET has always been the foundation of my fanbase and a huge supporter of me throughout my career.” said Henson. ” BET Studios understands and perfectly aligns with my vision of why I founded TPH Entertainment, to increase opportunities and create content that will challenge audiences and inspire new perspectives. I am so excited to join them and for the incredible content we will create together. This partnership will be for the culture.”