Target and Revolt recently announced their plan to invest in black founders and their startup businesses by way.

Bet on Black is a new series where black entrepreneurs use their skills and business ideas to secure startup funding and more.  Premiering on Revolt’s digital platforms January 10 at 9 PM EST – Black founders will appear in front of celebrity guests and expert judges who will then decide on their favorites before dishing out the cash.

According to Revolt and Target, Bet on Black plans to highlight businesses who inspire to build their communities. “Empowering Black entrepreneurs starts with providing access to the capital, guidance and resources they need to build companies that revolutionize industries and make a scalable impact on the world,” said Detavio Samuels, CEO of REVOLT.

Mark your calendars for January 10th to watch Target, REVOLT and celebrity guests such as T-PAIN and DJ Envy support black entrepreneurs and their businesses. Bet on Black will available on all other platforms January 11th at 9 PM EST.