As The Ultimate Beauty Guide for the Modern Day Woman, we always stay on top of the latest beauty launches!

With every new launch, a little piece of our wallet goes with it but in the end, we’re left obsessing more over the products we never knew we needed in life!

Check out a few exciting beauty launches this month that we’re dying to get our hands on!

photo obtained from L’Oréal Paris

L’Oréal Paris Bambi Mascara, $11

We’re always on the hunt for a new mascara. Isn’t everyone? Later this month, this new mascara from L’Oréal will be hitting the shelves. It promises to lengthen the mascara, is waterproof, and will be avaliable in two shades Black and Blackest Black.

photo obtained from Sephora

Urban Decay All Nighter Face Primer Longwear Foundation Grip, $36, available on January 5th

If you’re a vet in the beauty game then you know Urban Decay’s All Nighter Setting Spray is a fan favorite amongst many! It is a huge staple in everyone’s beauty collection because it ensures the makeup on the face stays locked in place all day long! Now, Urban Decay is coming out with a primer version of their spray that will promise longwear too! It is a gel-formula that will hold and lock your makeup!

photo obtained from Walmart

Maybelline New York Dream Radiant Hydrating Foundation, $11

Dry skin is the worst but do you know what sucks even more? Dry skin in the winter. Thank you Maybelline for your biggest blessing yet because you’ve truly saved us all. This medium-coverage foundation is not only buildable but it contains collagen and hyaluronic acid!

photo obtained from Sephora

Hourglass Vanish Airbrush Concealer, $34, available on January 7th

Hourglass is preparing to add another member to their complexion products and their new concealer is lightweight, provides great coverage, and most importantly will not crease under the eyes!