Young & Brilliant was birthed during a solo trip to Egypt, by founder Desiree’ Faye. Desireé is a trailblazing entrepreneur with a passion for bridging the racial economic wealth and education gap by empowering youth with core life skills such as critical thinking, entrepreneurship, and financial literacy. As a first-generation college student with a bachelor’s degree in Mathematics and a master’s degree in Business, she brings a wealth of knowledge and experience to her work. We learned more from Desiree about the brand.
What was the inspiration behind your brand?
Young & Brilliant was birthed during my solo trip to Egypt, where I had an epiphany overlooking the Nile River. I realized that there is a communication gap between black employees and others in the corporate world. It was not a skillset issue but a foundational issue that stems from African American employees not being taught the same critical thinking frameworks as their counterparts, which greatly affects their corporate experience. This inspired me to create a foundation for our youth that focuses on teaching them the foundations of critical thinking, entrepreneurship, and financial literacy, to bridge the racial economic wealth gap and provide the missing foundation for our youth. With our workbooks and puzzles, we aim to set our kids up for success so they can break generational cycles and not repeat the same lessons that we have.
Why is financial literacy so important for young children?
Raising financially responsible children to become financially responsible adults who can make informed decisions about their money. By teaching children, the value of saving, budgeting, and investing, we are helping to create a generation of financially savvy individuals who can contribute to the global economy in a positive way.
Why is it important to teach children about entrepreneurship?
Instilling an entrepreneurial mindset in our children sets the groundwork for our future generation of visionary leaders who will create innovative businesses, products, and services that have the potential to make a positive impact on the world.
What’s your best piece of advice for aspiring and new entrepreneurs?
Make a plan! A thorough plan. Run the numbers. Identify what resources you need and execute. Fail fast and learn from those lessons. Consistency, disciple, and belief. The mind controls reality.
I faithfully believe that frameworks are how you accomplish anything. Once you capture the formula to success, you should be able to repeat it at any time for almost any circumstance.
How can people remain connected?
Desiree: Connect online https://www.youngandbrilliant.org/
Photo Credits: Desiree’ Faye
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