If you’re anything like me and you’re simply obsessed with clean and organic beauty, you will love these black owned beauty brands. We are living in a world where are favourite beauty essentials are made by people that look like us, which makes it even better due to the relatable factor. We all know, it can be a daunting aspect finding out what products really do work for our glorious kinks, coils, and different shades of melanated skin tones. In case you’re searching for the right products that really cater to you, look no further.

adwoa beauty

Over the last few years there has been a significant shift in clean beauty, the beauty industry has successfully transitioned to clean, non-toxic beauty. Beauty products that have been curated to work well for our desired needs and most importantly health conscious. We have said goodbye to the parabens and sulfates of yesterday and we are here for brands that care about us. adwoa beauty has done that perfectly, a hair staple that has become an instant firm favourite with many curly haired girls. The brand founded by Liberian Ghanaian entrepreneur based in the US Julian Addo, has created a ‘non-toxic, gender-neutral beauty for kinky, curly, wavy hair’. The products are absolute God sent, the baomint moisturizing shampoo was a dream, the minty scented shampoo felt fresh and cleansing and rejuvenated my curls, with the ending result super soft and juicy coils. Never have I felt my hair feel extremely soft and most importantly clean. Followed on by the deep conditioning treatment, wash day has never felt so good. Days after my hair felt very soft and looked healthy. If you’re looking for   a great hair care brand that is perfect for wash days and will cater to your hair needs, adwoa beauty has you covered! You can also find the brand in Sephora.

Beauty Bakerie

The award-winning brand founded in 2011, due to a health scare the founder Cashmere wanted to create a luxurious beauty brand that were high quality and healthy. The cruelty free and all-inclusive cosmetics worn by the likes of influencer Jackie Aina and many others; the brand is an all-rounder and highly recognized in the industry. With a variety of products that are catered for brown hue skin tones from dewy matte foundations they even have a shade comparison guide, lip glosses and striking eye shadow palettes for day to night-time looks! Beauty Bakerie is a one stop shop for all your beauty needs. You can find the brand here.


Shea Butter seems like a recent phenomenon in the beauty world; however, it has been a part of many women’s beauty regimen back in Africa for years. Our grandmothers swore by it as it has a plethora of benefits. Many individuals are obsessed with this beauty staple, and we can clearly see why! Shea Butter comes from the nut of the African shea tree and can be mostly found in West Africa. Beurre, the shea butter skincare brand protects, hydrates, and moisturizes your skin with clean natural ingredients. We all desire that glow which gives us smooth silky skin and this body oil sure does the trick. The scent smells heavenly and consists of shea butter infused with herb infused oils. A winning combination and it feels so rich on the skin. This is the skin care product we never knew we needed! Great for dry skin issues and works well after a bath or shower. We are so here for this body oil.