When you don’t allow yourself to become so overwhelmed by what you think it should be and truly focus on what is at hand when pitching your brand, the right way!
When you think about everything that goes into pitching your brand, your client’s brand or just yourself, in general, it can be a little overwhelming, to say the least. We as entrepreneurs both want and need to find that person or company that can lead us in the right direction or just take or brand in that direction they specialize in, in other words, we need help! The most difficult realization to this is that everyone may not understand what all goes into pitching a client to gain effective recognition, how often you must remain in continuous communication to make those moves happen and that they (the client) must have a monthly retainer budget.
When this small, yet informative book or guide to some, was brought to my attention, I felt that it was perfect for clients and consultant. Pitch to Perfect gives a clear yet brief breakdown from the beginning of one’s company views and realistic expectations when moving your brand to the level of success that you are desiring to achieve!
For seven years, Mrs. Tina Fobbs maintained her position as a successful Publicist! Recently, deciding to retire from the position, she did so very well, she decided to assist those currently and coming into the field of Public Relations with a small push to get them off in the best way possible. In her introduction of, Pitch to Perfect, she states: Before entering public relations, I had a background in radio production. Currently, one of the things I’m most passionate about is helping people earn exposure without spending lots of money. Please keep in mind that what you will read are all my opinions, but they are what have worked for me and what I have seen work while being behind the scenes. I can’t wait for you to implement these skills in your business!
Before you pitch, it is important to zero in on your goal because you do not want to waste a lot of time trying to get in front of people who will not help you achieve those goals. While media coverage is very exciting, you want to be sure you’re not getting it just for the moment, but that your reasons for seeking exposure align with your goals to profit. Not only will being clear on this goal help your pitch land successfully, but it also helps you develop your pitch. Because of this, it is very important to know your Brand.
Featured Image courtesy of Tina Fobbs